Downtown Maryville Holiday Kickoff 2026: Holiday Market, Small Business Saturday, and the Tree Lighting All Fall on November 28
If you have one day this season to spend downtown Maryville, November 28 is shaping up to be it. All three pieces of the holiday kickoff land on the same Saturday: the Downtown Holiday Market, Small Business Saturday, and the City of Maryville tree lighting.
The Downtown Holiday Market (10 a.m. to 6 p.m.)
The market runs inside and around White Star Station at 133 West Broadway Avenue, with vendors set up on Broadway. It's organized by the Downtown Maryville Alliance, and this particular Saturday is the area's Small Business Saturday celebration. Local makers who usually pop up around town have said they'll be there; Naturally Rustic Soaps & Salts has already announced a spot inside White Star Station. Good stocking-stuffer hunting in one short block.
The Tree Lighting (about 5:30 p.m.)
Maryville-Alcoa-Blount Parks & Recreation has the City of Maryville tree lighting listed at about 5:30 p.m. at the Maryville Parking Garage on Broadway, "to help close out the downtown Holiday Market event." It's free. The market closes at 6, so if you want to do both, shop first and walk over to the garage before 5:30.
The whole day is Small Business Saturday
November 28 is the national Shop Small day, and the Blount Partnership promotes it here as part of the holiday shopping tradition. The chamber's participant list and deals usually get posted closer to the date, so it's worth a quick check before you head downtown.
One heads-up: Parks & Rec says more details on the day's activities are still to come, so final hours and the lineup may be updated as the date gets closer. I'll add anything notable to this page when the city confirms it.
If you want to stretch the season out, this is the first of a quick run of lightings around the county: Alcoa lights its tree Monday, November 30 (covered in an earlier post), the Festival of Trees is early December, and the big Jaycees Christmas Parade is Saturday, December 12.